Tariff
Flat rand rates.
Published.
One monthly platform fee plus a flat rand rate per message. Published rates, no exchange-rate maths, and replies never cost anything.
The plan
Subscription
By reachable contacts, per month, excl. VAT
| 30-day trial1,000 messages · no card | Free |
| Up to 1,000 | R950 |
| Up to 2,500 | R1,950 |
| Up to 10,000 | R5,950 |
| Up to 25,000 | R10,950 |
| Up to 100,000 | R21,500 |
| Beyond 100,000 | Let’s talk |
- ✓Your WhatsApp number onboarded and verified with Meta, by us
- ✓Unlimited team seats in the console — no per-user pricing
- ✓Campaigns, shared inbox, segments, contacts and consent tracking
- ✓The full API and webhooks — everything the console does, your product can do
- ✓Live statement, month-end invoice and a published rate card in the product
- ✓Support from the people who built it, in your timezone
Higher volumes are worth a conversation — the platform fee is what moves, and the per-message rates below do not.
Rate card
Then a flat rate per message.
Meta prices WhatsApp by what the message is for, so we do too — and we publish the number. This is the same rate card the console meters against.
MarketingWhatsApp
Promotions, offers, re-engagement — anything that sells.
R1.00
UtilityWhatsApp
Order, account and payment updates people asked for.
R0.50
AuthenticationWhatsApp
One-time codes and login verification.
R0.50
Service repliesWhatsApp
Every message you send inside the 24 hours after someone replies. Meta starts charging for these on 1 October 2026 — until then they cost nothing, and we publish our rand rate as soon as Meta publishes theirs.
Free until 30 September 2026
Free
Per emailEmail
Campaigns and transactional sends.
R0.10
Per segmentSMS
Reaches any handset, no app required. Billed per 160-character segment — the console shows the segment count as you type.
R0.30
Excl. VAT · subject to meta price changes and exchange-rate movements · reviewed quarterly · a change never applies to a month already running
Work it out
Build the invoice before you have one.
Drag your monthly volumes. This is arithmetic on the rates above, not a quote generator — there is nothing else to add.
Your month
R0Replies are not on this slider because they are never charged. Every message you send in the 24 hours after someone writes back is free, however many you send.
160SMS is billed per segment, not per message. Up to 160 characters is one segment; longer messages split into more, and accents or emoji shorten a segment to 70.
Monthly total
R21,950.00
Subscription · up to 10,000R5,950.00
WhatsApp marketingR10,000.00
WhatsApp utilityR2,500.00
EmailR2,000.00
SMSR1,500.00
Repliesfree
Excl. VAT. An estimate at list rates — your own statement accrues live in the console as campaigns run.
Why it reads like this
No pass-through arithmetic.
01/Rands, not dollars
Meta bills conversations in US dollars and the rate moves daily. We publish one rand rate per category and carry that day-to-day movement, so your invoice never moves because the rand did. Published rates do remain subject to Meta repricing and sustained exchange-rate movement — but a change is announced, and never applies to a month already running.
02/Replies cost nothing today
When someone writes back, a 24-hour window opens and everything you send inside it is free. Meta begins charging for those replies on 1 October 2026; we will publish our rand rate the moment theirs is public, and we will not quietly start billing for something we called free.
03/Billed on send
One message sent, one message charged, metered the moment it leaves. Opt-outs and unreachable numbers are excluded before the send, so you are never billed to talk to someone who cannot hear you.
04/You watch it accrue
The statement builds live in the console with a month-end projection. Nothing is revealed on invoice day, because you have been able to see it the whole month.
Bring us your numbers.
We'll show you the whole bill.
Tell us how many people you need to reach and how often. We will map it to the rate card, set your channels up, and get your first templates approved.